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Writing Samples

Announcement/Press Release – Ironwarden Portfolio Tracker

This was adapted from an actual product announcement I wrote with the name and general product features changed. It is a fictional product for illustrative purposes only.

Ironwarden Portfolio Tracker

Powerful, Versatile, and Vital Cryptocurrency Portfolio Tracker

Introducing the Ironwarden Portfolio Tracker. Take back control of your investments
with this new, free, all-options-enabled pre-release for Desktop and Mobile.

The all-new Ironwarden investment manager helps you keep watch over your wealth and stay on top of the markets. With Ironwarden you will know at a glance how your portfolio is doing – by the day, week, month, or year. Set up the fully customizable user interface exactly how you need it to track your stake and daily gains. Never lose sight of a single investment ever again. Lock in gains and protect yourself from losses with the advanced alerts algorithm. Peace of mind now comes wrapped in an app.


  • Fully customizable UI
  • Support for multiple portfolios
  • State-of-the-art security features
  • Supports cryptocurrencies, cryptoassets, stocks, fiat currencies, and commodities
  • Calculate daily, weekly, monthly, and yearly performance
  • Performance history for total portfolio and individual assets
  • Calculate dividends and stock splits automatically
  • Denominate your portfolio in any currency
  • Transactions can be added for any currency pair
  • API for integration with third party applications
  • Adjustable alerts

Go to to order or learn more.

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Newsletter Article – BLOCKv’s Butterfly Effect

This was originally written for a paid subscription newsletter and later published on the web.

BLOCKv’s Butterfly Effect

Imagine this: you are walking down the streets of New York City at night. You stop at Times Square and look up. Through your augmented reality glasses, overlaying the bright lights and bustle of the physical scene, you see a virtual landscape filled with graphical icons, avatars, and digital critters floating and flitting about. Autonomous digital objects. You reach out with your hand and grab one of these objects. It disappears from the virtual sky, now captured in a wallet on your phone. You open your wallet to reveal a digital coupon. You can redeem it, share it, trade it, sell it, gift it, set it free again, or just add it to your collection.

This is not a scene from Blade Runner or Minority Report. It’s not science fiction, and it’s not the future.

This is today.

Or rather last month at the National Retail Federation Big Show at the Jacob Javits Convention Center in New York. That is where BLOCKv, an innovative blockchain development team, released hundreds of coupons in the form of digital butterflies. The attendees captured them via their smartphones in a digital treasure hunt and redeemed them for goods and services. Not all of them were caught and redeemed right away. A few of the little beasties escaped out of the Javits Center and into the Manhattan landscape.

We saw BLOCKv’s presentation at January’s North American Bitcoin Conference in Miami. At a Bitcoin conference where there are so many wallets and financial platforms for asset creation, trading, and tokenization, BLOCKv’s project was different. It stood out as a truly creative and elegant application of blockchain and marketing because they’re using blockchain technology to create something new — autonomous digital objects.

The secret sauce is the idea behind Ethereum’s ERC721 standard for NFT’s — Non-Fungible Tokens. Other blockchains have or are developing a similar standard. This allows for the creation of tokens that are natively digital collectible objects (remember CryptoKitties?) or can even provide a unique physical object with a digital counterpart. BLOCKv takes that digital object and gives it some autonomy.

For example, it can be programmed to move randomly or freely within a certain pre-defined boundary on a map application. That location could be within a single store, a chain of stores, a mall, a park, a convention center, or a city. Wherever a business would like its potential customers to find them.

BLOCKv is blending blockchain technology with the traditional idea of a coupon or ticket. These virtual objects, BLOCKv calls them Vatoms, provide an experiential layer on top of the blockchain. The result is a personalized and gamified shopping experience with all the benefits of blockchain — verifiable, unique, programmable, and transferable digital assets. It’s an order of magnitude improvement over today’s garden variety digital coupon. Every interaction can be recorded on the blockchain for the benefit of the user and the issuer. It brings marketing to a whole new level with almost limitless possible uses and new levels of engagement between retailers, service providers, and consumers.

Now, where did that butterfly go?


Sales Email – CryptoSlush

This is a sample of a sales email. It is a fictional product for illustrative purposes only.


Dear CryptoSlush Reader,

Today, crypto trading expert H.R. Vargas is making a special announcement.

He’s been absolutely killing it with a simple crypto trading strategy that he’s developed called the J-Mark.

This strategy is based on a radical, moneymaking discovery that made H.R. a millionaire trading stocks, and now he’s adapted the technique for trading cryptos.

I asked H.R. to test his strategy to see if other traders like our readers could follow his technique and duplicate his results to make big money.

Of course, I expected his experiment to be successful.

But I was left completely dumbfounded by how well it actually worked.

The results were simply stunning.

One guy made over $4,000 in the first week.
Another cashed-in $2,545 in two days…then doubled it.
Still another cranked out $11,000 in a month.
And one person made an unbelievable $47,419!

Every one of his test subjects made crazy piles of money. In days, weeks, and sometimes only hours. Even complete newbie traders!

Mind = blown.

And now you can get in on this same profit opportunity. H.R. will be showing crypto traders how to do exactly the same thing in a unique, one-time training seminar.

He’ll be demonstrating with live trades, revealing exactly how to take advantage of very specific, fast-moving trade opportunities.

But here’s the catch:

He has to limit this once-in-a-lifetime opportunity to only 100 people today. And he may not be able to offer it again.

Those slots will go fast, but you still have time to get in.

You don’t need to be an expert trader or start with a lot of money.

You can even start with a tiny stake of just $100 or $500.

All that matters is that you hurry up and reserve your spot.

Check out the details in H.R.’s new video.


Ron Tichenor
Editor, CryptoSlush Trading

This is a fictional product for illustrative purposes only. - Will write for crypto!